The Bonsai team was present on January 31, 2022 at the ISM 2022 fair in Cologne to take the pulse of new trends in the world of confectionery.
The world's largest confectionery trade show, the 2022 edition of ISM was open from January 30 to February 2, 2022 and welcomed several hundred exhibitors and thousands of participants to discover the latest innovations in chewing gum, sweets, chocolate and sweet snacks of all kinds!
Our team, represented by our General Manager, Harriet Wadjinny-Green , and our communication manager, Valentin Germain, was able to take stock of the latest trends, taste new innovations, meet different suppliers, discuss with many partners from around the world. confectionery and above all to present our natural, vegan, plastic-free and biodegradable sweets and chewing gum.
Within various spaces and halls, our team was able to reflect on the issue of several themes. The "New Product Showcase" highlighted the latest innovations and celebrated the 3 most innovative products of the year. The "Finest Creations" area highlighted confectionery craftsmen and VSEs/SMEs in the sector. It is within the "Trend Court" that our team was able to discover new products and trends, with a focus on start-ups. Finally, a "Halal Market" also underlined the growing place of this aspect in the world of confectionery.